VCCC Retail

Plenary secures top cafés and retail for Victorian Comprehensive Cancer Centre

Published 15 July 2015

MELBOURNE, VICTORIA – Plenary Health has secured an outstanding line-up of local and independent operators for its café and retail spaces in the $1 billion Victorian Comprehensive Cancer Centre (VCCC) in Parkville, opening in 2016.

As the VCCC’s development partner, Plenary Health went to market late last year to secure a team of talented operators that would provide patients, staff and visitors of the VCCC with a range of quality, convenient and nutritious food and retail options.

Plenary Group Chief Operating Officer, Glenn Hay, said Plenary had received a strong response from the quality end of the market for the VCCC’s four cafés and one retail space included in the tender.

“Before going out to market we developed a very specific set of criteria around the themes of; experience, quality, nutrition and choice, to ensure these commercial spaces would support and align with the key aspirations of the VCCC,” Mr Hay said.

Mr Hay said Plenary made a conscious effort early in the VCCC Project’s bid phase to move away from the more traditional food court concept to support its overall design intent to ‘deinstitutionalise’ the VCCC environment.

“We wanted to develop a more diverse offering sympathetic to the VCCC’s inner-city location and user demographics. In doing so we believe we have exceeded the expectations of the State and the Peter MacCallum Cancer Centre, in the size, quality and range of options available.”

Plenary engaged commercial agent Fitzroys to manage the market tender process. Several well-established Melbourne-grown operators have been selected and will open the following businesses at the VCCC: Sargon Food & Coffee Co, Think Asia, Super 8 café, The Loft café and Urban Hub convenience and gift store. Plenary Health has also partnered with HealthSmart Pharmacy for the VCCC.

“We believe these operators are a great fit for the VCCC and that they will provide a high level of service and amenity to the anticipated tens of thousands of people that work and study in or visit the Parkville precinct,” Mr Hay said.

As landlord, Plenary is working closely with its tenants on their design and fit out while the VCCC’s construction and fit out continues in earnest.

A number of the ground floor café and retail spaces have been designed to trade both internally and externally, creating an active street frontage along Grattan Street. Super 8 café on the ground floor incorporates a relaxing sanctuary space, while The Loft on level seven opens to the facility’s large roof-top terrace.

Peter MacCallum Cancer Centre Chief Executive, Ms Dale Fisher said the extensive range of retail spaces and cafés will support the goal of ensuring the highest quality care for people with cancer.

“Hundreds of Peter Mac patients and their families will be visiting this state-of-the-art facility every day. It’s wonderful that we can offer them not only a great range of food options, but also welcoming places outside the hospital environment where they can be with their loved ones.”

When it opens in mid-2016 the VCCC will become the new home for the Peter MacCallum Cancer Centre and incorporate additional capacity for Melbourne Health and the University of Melbourne – providing clinical, research and educational facilities for all building partners.

The Victorian Government, through the Department of Health & Human Services, has contracted Plenary Health to design, build, finance and maintain the VCCC under a Public Private Partnership (PPP) delivery model.

View the VCCC Café and Retail Preview e-brochure

For more information go to www.vcccproject.vic.gov.au